Commercial Analysis

Home Insurance - "The Chicken" Commercial

https://www.youtube.com/watch?v=S2yPeDTZ3II

This is an insurance commercial for Squareone insurance.

Logos: They presented their website at the end of the advertisement. Even though the main point (buy their insurance) is not clearly stated in the beginning of the video, at the end, they start going back to their main purpose. The line "You know what you need, why pay for what you don't?" urges you to go over their website and buy the insurance you need.

Pathos: The advertisement is demonstrated in a funny way. It also starred chicken (which enhances the funny-meter of the situation). They present a situation in which many people have gone through and this helps to appeal to other people's emotions. 

Ethos: Actors Adam Harper and Jerry Colpitts are starred in the commercial and this raises credibility. 

The summary of “They treat girls differently, don't they?”

The article revolves around the topic of gender bias -- its implications and solutions. Gender bias is rooted deeply in the American educational system even though some teachers and parents think it's misleading. You can tell that boys get more attention than girls starting from preschool because boys are called out more often and received constructive criticism more. On the other hand, girls are praised for things aside from their creativity or confidence and are discouraged to stand up for their ideas. This behavior hurts girls, making them less confident and leaves them feeling inferior, which may trick them into thinking that they can't do as much as they really can while fueling boys with confidence, leaving them feeling superior for some extent. Teachers are not to be blamed as they don't realize the situation. The problem is that girls are taught and conditioned to be more obedient and not progressive. However, some think gender bias do not exist. For example,Diane Ravithch, former assistant secretary of US department of education and present researcher at NewYork university, doesn't think gender bias exist as the number of girls entering college and taking up “boy subjects”increased throughout the years. Parents can help to raise the level of confidence in girls through educating their daughters about gender equality while teachers should guarantee every student get equal opportunity in expressing themselves.